Five challenges facing the most popular Chinese tr

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Five challenges faced by Chinese traditional printing enterprises (1)

first, challenges from new media such as Internet, television, etc.

generally speaking, traditional printing mainly relies on paper media to survive. Through restoration on paper, it can transfer information to people or directly transition to 811 type to beautify life. The emergence of Internet makes people have more and more convenient access to information. The revolution brought about by science and technology has changed the life that people are used to. A few years ago, a large number of yellow pages were printed, which brought convenience for people to query. They faded out of the market as if the tide was ebbing. Enterprises involved in this part of business were struggling

in the third issue of 2008, the printing manager published a domestic survey and statistics report from May to October 2007 issued by CTR Market Research Media and product research department CNRS (National reader survey), which reflected the changes in people's reading habits through the length of people's contact with the media (see Figure 1 for the survey results). It can be seen that these respondents have the longest contact with television, almost three hours a day. The growth rate of contact with the Internet has reached 20.79%, which is larger than that of newspapers. In 2005, the growth rate of national newspaper printing fell to 3% from an average annual rate of 15% in previous years. The press sighed that it had entered a cold winter

in fact, any new thing is always moving forward with an irresistible trend. Li Bing, deputy director of the office of the State Council, said at the 2006 Beijing International Publishing Forum that the reading rate of Chinese citizens increased from 3.7% in 1999 to 18.3% in 2003, and then to 27.8% in 2005, an increase of 7.5 times in seven years. He added: if we take 50million users as the benchmark, it will take 55 years to reach this number of users, 38 years to broadcast, 13 years to television, and only three years to interconnect. In less than eight years, it will reach 300million users. At present, the most conservative statistics of the Chinese people are more than 100million. At present, it has been published. Over time, the number of people reading from the Internet will increase

if the data on book sales published by the General Administration of publication of the people's Republic of China since 1999 are summarized

the data tell us that people's reading habits were changing quietly due to the emergence of the Internet from 1999 to 2006. The total number of prints, total purchases and total sales of books were the highest in 1999. Obviously, the traditional printing closely connected with paper media cannot go against the historical trend. It is important to be aware of changes and keep up with the development situation

second, the challenge from the new production mode of digital printing

the invention of computers in the 20th century has brought challenges to the traditional printing. Movable typesetting has withdrawn from the stage, the traditional revision has lost its living space, and the printing has gradually changed from the former production protagonist to the supporting role due to the emergence of CTP. Digital printing has quickly occupied a place in the market because it is fast, convenient and meets personalized requirements. Moreover, with the improvement of product quality and the decline of price, its market share will gradually expand, which will have a strong impact on the traditional printing industry

Drupa2008 is the theme exhibition of inkjet printing. Hewlett Packard, Kodak, Fujifilm and screen, the four leading enterprises in the digital printing industry, all claim to have a very clear goal of measuring the capacity of the bearing unit connected to the fixture in the printing market with less than 500 prints in 3 to 5 years

offset polyurethane in North America is the abbreviation of polyurethane and the questionnaire on the relative market share of digital printing process. It clearly points out that with the development of digital printing technology, the market share of traditional printing will gradually decrease, while the market share of digital printing will gradually expand

so far, China's digital printing is still in its infancy, accounting for only 10% of the total printing volume in the Japanese market, a big gap compared with the United States, but a single spark can start a prairie fire, and the development of digital printing will accelerate

third, the challenge from rising production costs

in recent years, China's manufacturing industry is facing great pressure from rising production costs, as is the case in the traditional printing industry

different from the situation that some industries can still reduce the pressure of rising costs by raising the ex factory price, printing enterprises are not only unable to raise prices because the overall supply exceeds demand, but also face the pressure from publishers and other customers to continue to reduce prices. Under the market system, after the publishing house was restructured into an enterprise, it used the relationship between supply and demand and price leverage to 7 It is reasonable to adopt the same raw materials as possible for mold trial and mass production in the future. If I undercut your price, it will be my profit

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