A new theory of green thinking in the design of th

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New theory of green thinking in product design Abstract: green design is a hot issue in the research of modern design technology in recent years, and green products are emerging in the market more and more. However, people are not very clear about the true meaning of green. This paper makes a specific analysis of the meaning and content of green design thinking, and combines green thinking in product design with humanized design thinking to expand the meaning of green design

key words: green products, green design, humanized design

0 Introduction

in recent years, green design, green products, green food, green industry and so on are familiar in various industries, and green has also become one of the characteristics of the product era. Beijing 2008 Olympic Games also put forward the slogan of Green Olympics. No matter what product it is, as long as it is linked with green, it can be reborn and remain invincible in the competition. This wave of green consumption can be said to have a long history, but the real meaning of this green product seems to be ignored and blurred by people

1 the meaning and content of existing green design

1.1 the meaning of green design

there are many meanings of green, such as symbolizing life, peace, spring, nature, safety, nature, environmental protection, ideal, etc. What we call green food extends the meaning of natural and safe (non-toxic). So what does the meaning of green in green products include? At present, green in green products mostly refers to environmental protection and energy conservation, which is also a common understanding of green products. But this green understanding is not comprehensive and perfect. The meaning of green is a problem worthy of our consideration, which will also affect the principle of green thinking application in our product design

first, let's review the history of green design and the meaning of green design

the idea of green design was first put forward in the 1960s. Victor Papanek, an American design theorist, emphasized that design should seriously consider the use of Limited earth resources and serve the protection of the earth's environment in his book design for the real world. It also caused great controversy at that time. Later, with the development of science and technology and the continuous improvement of human material civilization and spiritual civilization, human beings realized that the living environment was deteriorating, the available resources were drying up, and the further development of economy was seriously restricted. These problems directly affected the reproduction of human civilization, thus putting forward the strategy of sustainable development. At the end of the 1980s, a wave of "green consumption" was first launched in the United States, and then swept the world. Green products such as green refrigerators, green color TVs and green computers are emerging, and consumers are increasingly advocating green products. Green design has become a hot topic in the research of modern design technology in the 1990s

there are many definitions of green design. Here we quote the definitions in green design: green design is also known as ecological design, design for environment, and environmental conscious design. In the whole life cycle of the product, the environmental attributes of the product (detachability, recyclability, maintainability, reusability, etc.) are emphatically considered and taken as the design goal to ensure the function, service life, quality and other requirements of the product while meeting the requirements of environmental objectives [1]. The principle of green design is recognized as the "3R" principle, that is, reduce, reuse, recycle, reduce environmental pollution, reduce energy consumption, and recycle or reuse products and parts

1.2 contents of green design:

the contents of green design include many, which have different applications in product design, economic analysis, production, management and other stages. Here we focus on the contents of the design stage

1) selection and management of green materials

the so-called green materials refer to renewable, recyclable materials with little environmental pollution and low energy consumption. Therefore, materials and parts with good environmental compatibility should be preferred in our design, and materials with toxic, harmful and radiation characteristics should be avoided. The materials used should be easy to reuse, recycle, remanufacture or degrade to improve resource utilization and achieve sustainable development. In addition, the types of materials should be reduced as much as possible, so as to reduce the recycling cost after the product is discarded

2) recyclability design of products

recyclability design is to fully consider the recycling and reuse of the product after scrapping, that is, it should not only facilitate the disassembly and separation of parts, but also make it possible to reuse highly rigid unprotected hydraulic sources and valves The pump or cooling system is simply and easily used or added to the acrylic plate. The operation is at a high frequency in the whole experimental process. The low power consumption software has many applicable values and interfaces. The friendly operating system of the user. The parts and materials of the high-frequency decadent experimental machine have been fully valued in the designed products. Resource recycling and reuse is the main goal of recycling design. There are generally two ways, namely, the recycling of raw materials and the reuse of parts and components. In view of the difficulty and high cost of material recycling, the current more reasonable way of resource recovery is the reuse of parts

3) assembly and disassembly design of products

in order to reduce the cost of assembly and disassembly of products, we should adopt the simplest structure and shape as far as possible on the premise of meeting the functional requirements and use requirements, and the types of parts and materials that make up the products should be as few as possible. In addition, the connection method that is easy to disassemble shall be adopted, and the number of fasteners at the disassembled part shall be as few as possible

4) packaging design of products

the green packaging of products mainly has the following principles: (1) the most economical materials, that is, the green packaging should be an appropriate packaging with the least materials and civilization under the functional conditions of protection, convenience, sales and information provision. (2) Try to use recyclable or degradable packaging materials that are non-toxic to human body. For example, the paper bag manufacturer specializes in analyzing the peel strength testing machine of tape, which is easy to recycle and reuse, and is easy to decompose naturally in nature, so it will not pollute the environment. Therefore, on the whole, paper packaging is a kind of environment-friendly packaging. (3) Easy to recycle and recycle. Adopt recyclable, reusable and recycled packaging to improve the life cycle of packaging materials, so as to reduce packaging waste

2 extension of green design thinking

from the previous four points, we can see that the starting point of green design is mainly at the technical level, from the perspective of environmental protection and energy conservation. This is a reflection of the "nature oriented" design idea, and also reflects the return of modern designers' morality and social heart

however, green design should not only stay at the technical level, but also be reflected in the thinking and principles of design. Green design is a change in design concept, which requires designers to design more concise, long-lasting and perfect products in a more responsible way. For example, in 1994, Philip Starck designed a "Green TV" for a French company. In addition to using a recyclable material in technology, it also embodies a simple, lasting and safe "green" feeling in shape and style

in the definition of green design, it is also mentioned that "while meeting the requirements of environmental objectives, ensure the function, service life, quality and other requirements of products". This is mainly aimed at the humanized design thought embodied in product design, so green design can be said to be the further deepening of humanized design thought

the principle of humanized design can be summarized as "people-oriented", and the design thinking is based on the human axis in the design. "People-oriented" refers not only to individual people, but also to the whole people, that is, social people, environmental people, and macro human beings. From this point of view, "nature oriented" is actually the same as "people-oriented". In the past product design, due to the overemphasis on individual people, a small range of people, ignoring the macro human and even the whole social and natural environment, resulting in the lack of resources, serious pollution and other problems. But now we can't make the same mistake, that is, we only emphasize the macro people and ignore the individual people. Green products should not only protect the environment and save energy, but also better meet the requirements of product users (individual people), including functional requirements, safety requirements, comfort, economy, beauty and so on. People who emphasize the macro and ignore the individual may be a misunderstanding of many green products at present. For example, there are many kinds of green products. Although they are environmentally friendly, their prices are much higher than similar products, and they are not as functional and aesthetic as similar products. How can we say that this product is a real green product

the meaning of green design is the embodiment of the "people-oriented" design principle, and green thinking is also the reflection of human thinking. Therefore, in our product design, in addition to the four points mentioned above, we should also add one point to the content of green design, that is, the humanized design of products, that is, we should pay attention to the products that can better meet personal needs, including more perfect functions, safer and comfortable use, and more beautiful appearance. Green thinking in product design should also include the meaning of safety, nature and human nature, so as to be a real green product

3 conclusion

green design is known as "another efficiency revolution in industrial production", and has become a mainstream direction in product design at present. For a long time, it will be a design principle that needs to be considered and paid attention to in product design. However, so far, most green products can be "green" in a certain technology, rather than "green" in the full sense of the whole product life cycle. Green design should not only stay at the technical level, but also rise to the height of design philosophy and design principles. The company has not revealed more details of this proprietary technology for the time being. Therefore, we should clarify the true meaning of green thinking in product design and how to apply green thinking in design, so as to design more and better green products and reflect the meaning of green. I hope we can live in more green in the future, and there can be more real green products around us

source: architectural world

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