Hottest Siemens plans to expand its market share i

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Siemens plans to vigorously expand its market share in emerging countries

Beijing. On June 29, 2011, Siemens AG plans to vigorously expand its market share in emerging countries. In the next five years, the business growth rate of all Siemens business groups in emerging countries will exceed that of the local market. Strong economic growth in emerging markets has brought huge demand in power generation and transmission, medical treatment, sustainable urban and industrial infrastructure and other fields. In order to seize market opportunities, Siemens has greatly expanded its business in emerging markets. Emerging markets remain the engine of global economic growth. Siemens has a strong local business organization and products suitable for the local market. This excellent market positioning will enable us to achieve a higher than average market share in the development of the local market where the inclined block on the swing arm cannot be violently impacted. Roland Busch, a member of the Management Committee of Siemens AG, said at the Siemens capital market day held in Shanghai yesterday that in order to expand Siemens' leading edge, we are further promoting product development for emerging markets and strengthening local value creation

Siemens not only plans to vigorously promote its business growth in Brazil, Russia, India and China (BRICs) and the Middle East, but also further expand its business in Chile, Indonesia, Mexico, Colombia, Poland, South Africa, Thailand, Turkey and Vietnam. We have been operating in many emerging markets for more than a century and have been highly recognized as a local business partner. This is a competitive advantage that we will continue to maintain and play, boleren said

as a green infrastructure supplier, Siemens has four business areas: industry, infrastructure and cities (effective from October 1, 2011), natural rubber energy and medical treatment produced from dandelion, providing a business portfolio suitable for the local market to meet the needs of emerging markets. For example, the 12th Five Year Plan of the Chinese government proposes to make large-scale investments in renewable energy, smart electricity, electric transportation and improving the medical system. India plans to increase its power supply by 200 GW by 2020 to meet its huge energy demand. Russia announced that it would invest nearly 300 billion euros to develop its railways by 2030

over the past few years, Siemens has achieved above average growth in emerging markets. Revenue from continuing operations more than tripled between fiscal 2005 and 2010, reaching 22billion euros, equivalent to an average annual growth rate of 17%. In comparison, the GDP of emerging markets grew at an average annual rate of 6.1% over the same period. The share of emerging markets in Siemens' total revenue also increased from 20% in fy2005 to more than 30% in FY2010

local value creation, including sales and production, R & D activities and engineering design, is the main factor for Siemens' business success in emerging markets. In 2005, Siemens had about 46000 employees in emerging markets. By 2010, this number had increased to 85000. Over the same period, Siemens' main production facilities in emerging markets rose from 643 Tensile testers to 117. Only local research and development can tailor-made products to meet the special needs of the local market. From 2005 to 2010, the number of Siemens employees engaged in R & D and engineering design in emerging markets increased from 8600 to 15500. In addition, being close to customers in emerging markets is also Siemens' clear development direction. At present, 27% of Siemens' sales staff are distributed in emerging market regions all over the world. To this end, the company has systematically expanded its key account management organizational structure in emerging markets

the basic product market is another growth point of Siemens in emerging markets. Siemens also calls this part of products smart, that is, products that are easy to use, easy to maintain, affordable, reliable, durable and timely on the market. Smart products provide Siemens with huge growth potential in the basic market, which its high-end products cannot meet. At present, the global demand for basic market products is growing at a rate of 7% every year. In China and India, the growth rate is as high as 10%. The annual growth rate of Siemens' sales in this field is about 20%, reaching 10billion euros at present. At present, Siemens' products for this market have reached more than 160 in the past 10 years. In addition, there are still 90 new products in the research and development stage or about to be launched

Siemens' products for the basic market include sst-600 steam turbines produced in India. The added value of this steam turbine in India has increased from 30% to 100% within three years, saving about 40% of the cost. The installation of cerberuseco fire alarm system, which is completely developed and produced in China, is very simple. Since its launch in 2009, this fire alarm system has sold more than 500000 sets

Siemens has developed Essenza MRI scanners in China, Germany and the UK and produced them in China. This system is not only cost-effective, but also fast and accurate, so it can greatly increase the number of patients. The characteristics of Essenza have enabled Siemens to successfully enter the new market segment of small and local hospitals. At present, more than 550 sets of this system have been sold worldwide

Siemens in China

Siemens is a leading enterprise in the field of electronic and electrical engineering in the world, and its main business is concentrated in the fields of industry, energy, medical treatment, infrastructure and cities. Over the past 139 years, Siemens has unremittingly expanded cooperation with China with its excellent solutions, technologies and products, and is unique with its outstanding technical achievements, unremitting pursuit of innovation, outstanding quality and reliable reliability. In fiscal year 2010 (October 1st, 2009 September 30th, 2010), Siemens' total revenue in China reached 5.5 billion euros. Today, Siemens has more than 25000 employees in China, and has established 16 R & D centers, 69 operating enterprises and 64 regional offices. It has developed into an integral part of China's economy and is dedicated to working together with China to achieve sustainable development

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